Are you also going to Coldplay this weekend? Yes or no, you must know these campaigns are done for Coldplay.

Coldplay is making its way all around. From the server crashing while booking tickets for the concert to selling them in black, it is the talk of the town. While it is a hot subject, brands have amplified the hype for the concert. Let’s learn how brands have contributed to creating buzz for the most awaited concert of 2025.

Blinkit
One of the hoardings on a petrol pump had a striking yellow signboard that read:
Mumbai, it’s all yellow


On the other side of the hoarding:
Blinkit: 1000+ products delivered in 10 minutes
As ‘Yellow’ is an iconic song by the famous band Coldplay, the campaign creatively ties the band’s essence with Blinkit’s speedy service. The vibrant yellow not only grabs attention but also resonates deeply with Coldplay fans, making it a perfect blend of music, emotion, and convenience.

Flipkart
The ad begins with a vibe resembling a Coldplay concert—dim lighting, mellow music, and a sunset hue setting the mood. As the scene zooms out, two girls are seen enjoying the concert-like ambiance, completely immersed in the warm, mellow glow. Suddenly, the lights turn off, and the sunset lamp switches on, filling the room with even richer concert-like colors.
A young mother, observing the scene, casually asks, “Is this why you ordered the sunset lamp?”

Meanwhile, the two sisters continue to enjoy the concert atmosphere, basking in the glow. The husband, amused, sighs and says, “This is why you shouldn’t give birthdays to sisters.”
It’s witty, relatable, and subtly highlights Flipkart’s product—making the sunset lamp an essential item for recreating the Coldplay vibe at home.

Tinder
A hoarding catches your eye with the tagline:
“No one’s shoulder to sit on at the concert?”

Below, the bold response reads:
“Should have tried Tinder.”
The message is cheeky, direct, and hits right where it matters. It taps into the FOMO of attending a Coldplay concert solo, nudging people to find someone special before the event—Tinder-style.

Durex
A witty post that reads:
“Foreplay entry available without any tickets—Bed Wide Tour.”

The imagery uses the same vibrant, colorful hues of a Coldplay concert, blending Durex’s cheeky humor with the band’s essence. It’s bold, creative, and impossible to ignore—just like Durex itself.

McDonald’s
Imagine a post with a map showing the route to the Coldplay concert venue. Along the way, multiple McDonald’s outlets are highlighted with a caption that says:
“Find the arches on your way to an adventure of a lifetime.”

The golden arches serve as beacons for Coldplay fans heading to the concert, promising a quick, satisfying stop before they lose themselves in the music. This seamless tie-in encourages fans to fuel up for the big night.

Google India
A relatable post showcasing a screenshot of recent search results:
Yellow lyrics
Fix You lyrics
Paradise lyrics
Above it, the caption humorously reads:
“Haan, ho rahi hai padhai”


It’s a nod to all the fans brushing up on Coldplay’s greatest hits before the concert. Google nails the relatability factor here, making everyone chuckle while emphasizing its role as the go-to platform for last-minute preparations.

What the Brands Gained:
These campaigns creatively leveraged Coldplay’s massive popularity to engage audiences in a fun and relatable way. Whether Blinkit associated with Coldplay’s iconic song “Yellow” or Tinder tapped into concert FOMO, each brand created memorable and relevant experiences. From humor to emotional connections, these efforts strengthened brand recall, increased engagement, and showcased the brands’ personalities, making them unforgettable in the minds of Coldplay fans.

All of these brands have used the most creative and humorous marketing strategies to promote Coldplay, as seen above. On the one hand, people will remember these companies later, but Coldplay has made its hype in the market and is generating a lot of enthusiasm among them. It makes a win-win situation for both brands and the most awaited concert in India—Coldplay.

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